Muhammad Ahmed lives in a rural setting in Gujranwala with his wife and five children. He owns and operates a small general store just outside his house. The demand for products is higher as there are only a few such stores in his area but like many other struggling families in his area, he has limited resources to expand his store. Despite living a simple life he struggles to make the ends meet. He lives in a joint accommodation with another family that has just one bathroom and an uncovered kitchen. And his life is getting miserable with each passing day due to increasing expenses. All he wants is an opportunity to finance his business and expand his business so that his costs reduce and his margins increase. With no access to conventional banks getting a loan was out of the question until he met the personnel of Seedout who guided him about its interest free loan policy. He can no think of expanding his shop and the first thing he wants to do is move his children into a separate house with more privacy and better facilities.