Allah Ditta, 48 years of age, married with three daughters and two sons, lives with his family in Lahore. He has been involved various trades, having previously worked as a tailor for 15 years, before becoming a steel worker for another 15 years and then opening his own general store where he has been running operations for the past 3 months. He finds the transition from labor work to running a store particularly difficult. He finds he has very little earnings left at the end of the month to invest in his business. Considering these are the early stages of his business, and he believes his business to be of a stable nature and projects the sales to rise if given the right direction, he requires financial assistance to keep the business affairs afloat. With a little economic investment from generous donors, he can gain confidence in his business and it will undoubtedly flourish.