Arshad Masih is 31 years old, married and lives with his family in an owned house in Lahore. Although he has worked in a school environment for over a decade, for the past year he has been in charge of a school canteen selling various foods and other items to students and faculty. His brother is employed in a tailor shop. Arshad's family lives in povert. Arshad wishes to expand his canteen business by bringing in healthier foods within the affordability range of young students, cutting down on transportation costs and reducing overheads. Having been involved in schools for several years, Arshad believes he understands the kinds of products that will sell to students and faculty. However, being in a financially difficult situation has kept him from optimizing his business. He requires a donation that could enable him to take risks and increase his business operations. A little social investment in the form of a crowd fund could increase his confidence manifold and allow him to expand his trade.