Residing in the rural area of Gujranwala, Zulfiqar Ahmed is running a small general store in his neighborhood which earns him USD 3 per day. With such a meager income his life has been constant struggle for educating his four sons and two daughters as well as making a living. The small earning only makes both hand meet with difficulty. Saving is out of question for him. Unable to get a loan from elsewhere he if frustrated that if this situation persists he will lead to the brink of starvation. He feels he can improve his business with some more investment into expansion of his general store. With high aspirations but no means, He has no words to explain what Seedout’s contribution in assisting him with restocking his general store with more products. He estimates that his earnings would increase to USD 120 per month.